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About New Direction Flooring


Since opening its doors in 2002, New Direction Flooring has provided professional quality service to our customers, along with a wide selection of flooring products at affordable prices. Long time Rochester residents and owners, Gert Schlenker and Brad Fish have over 45 years combined experience in flooring sales and installation. We pride ourselves in offering personalized services, working closely with our customers on their projects to insure that every attention to detail is met. This personalized service has built a lasting relationship with our customers that will continue in the years to come.

New Direction Flooring is a member of the Rochester Area Builders, Inc. and a member of the Rochester Area Builders Remodelers Council.